Brighton Saddlery Questionnaire




		Brighton Feed & Saddlery Horse Owners' Questionnaire Brighton Feed and Saddlery strives daily in providing the best equine products available anywhere. In order to ensure that our merchandising and communication strategies are efficient and effective, we are asking you to complete this brief questionnaire. All responses are anonymous and questions are optional. We do encourage complete honesty as this will provide us the necessary information to better service your needs. In the event that you would like to enter our drawing, please include your contact information. Once we have drawn the winner, all names will be removed prior to data compilation ensuring your answers cannot be associated to your name. At Brighton Feed and Saddlery, confidentiality, anonymity and privacy are extremely important to us. 1. Last Name (Optional): 2. First Name (Optional): 3. Address (Optional): 4. City (Optional): 5. State: 6. Phone Number (Optional): 7. Email (Optional): 8. Gender: Male Female 9. Education: High School Some College Associate's Degree Bachelor's Degree Master's Degree Doctorate 10. How Many Horses Do You Own? 1 2 - 5 6 - 10 11 - 20 21 or more 11. How long have you owned horses? Less than 1 year 1 - 5 years 6 - 10 years 11 - 15 years 16 - 20 years 21 - 25 years 26 - 30 years More than 30 years 12. What acivities do you participate in with your horses? (Select all that apply) Ranching Trail/Pleasure Reining Roping Barrel Racing Jumping Showing Breeding Racing 4-H Other 13. What is your PRIMARY breed owned? Mustang Quarter Horse Thoroughbred Fox Trotter Tennessee Walking Horse Clydesdale Arabian Paso Fino Belgian Paint Saddlebred Appaloosa Other 14. How would you best classify your employment? Full Time Part Time Retired Student Other 15. Would you classify your employment to be in the horse industry? i.e. trainer, jockey, rancher, trailer sales/manufacturing, feed sales/manufacturing, etc. Yes No Don't Know 16. If you answered no to number 14, how would you classify your position? Administrative Management Manufacturing Professional Agriculture Trade Other 17. What best describes the industry in which you work? Financial Legal Real Estate Industrial Education Retail Restaurant Transportation High Tech Medical Government Agriculture Construction Other 18. What is your age? 19. What forages do you typically provide your horses? (Select all that apply) Alfalfa Grass Hay Mixed Hay Pasture Grass Hay Cubes Other 20. On average, how much do you spend a month on forage? 21. Do you regularly feed a grain/pelleted feed? Yes No 22. If you selected yes to number 20, what do you normally feed? 3-way grain Safechoice Omolene 100 Omolene 200 Omolene 300 Omolene 400 Omolene 500 Stock and Stable Equine Senior Other 23. On Average, how much do you spend per horse per month on grain/pelleted feed? 24. Do you provide any supplements for your horses on a regular basis, if so, what? (select all that apply) Multi Vitamins Psyllium Joint Supplements Digestive Supplements Hoof Supplements Pain Supplements Electrolytes Calming Agents Weight Builders Respiratory Supplements Salt Balanced Minerals I don't feed any supplements Other 25. On average, how much per horse per month do you spend on supplements? 26. What brand of supplements do you prefer? (select all that apply) 707 Products Gateway Products Farnam Vita Flex Lab Diets Chem-phar Horse Health Uckele Health and Nutrition Med-Vet Vita Germ Morton Salt I don't feed any supplements Other 27. Where do you get your information on supplements, what to feed, how much, etc? (select all that apply) Veterinarian Equine Nutritionist Local Feed Store Horse Trainer Friends Advertisments Other 28. On average, how often do you ride your horses? 29. What is your biggest reason for purchasing feed at a specific retail location? Quantity Available Selection of products carried Freshness of product Price of product Staff's knowlendge Additional services offered, i.e. custom ordering, delivery, free loading, etc. Other 30. On average, how much television do you watch per week? 31. What best describes your TV system? 32. What cable/satellite channels do you watch most frequently? (select all that apply) AETV History CNN Hallmark RFD-TV ESPN HGTV Discovery DIY OWN Spike CMT GAC MTV Lifetime Fox News Animal Planet NATGEO TBS WGN TVG HRTV MSNBC Other 33. What equine related publications do you read on a regular basis? (select all that apply) Western Horseman Horse and Rider American Cowboy Wrangler Magazine The Fence Post Shooting Horse Magazine True West Equus Speed Horse AQHA Journal Trail Rider Other 34. What is your average annual household income? 35. Which, if any, of the following associations are you a member of? (select all that apply) AQHA APHA NCHA NRHA Other 36. When was the last time you purchased a new saddle? Within the last 12 months within the last 5 years Within the last 10 years Within the last 20 years More than 20 years ago Never 37. What brand of saddle did you last purchase? Circle Y Martin Bob's Custom McCall Tucker Colorado Saddlery Powder River Courts Alamo Saddlery Tex-Tan Big Horn Crates High Horse Custom Other 38. What is the BIGGEST factor in deciding to make a saddle purchase for you? Aesthetics Comfort Fit to the horse Brand Name Quality Price Other 39. When purchasing a saddle, whose input is MOST important? Spouse Trainer Friend Salesperson Other 40. Would you consider purchasing a new saddle online? Yes no I don't know 41. If no, why? Want to see how the saddle feels Want to see how the saddle fits Want to see how the saddle looks Afraid what I order is not what I get Don't trust online purchases Other 42. On average, how many horsemanship clinics, presentations do you attend per year? 43. What best describes your horses' stabling situation? My horses are boarded at a commercial boarding facility My horses are boarded at my trainer's location My horses are kept on my property My horses are kept on a friend or family members' property Other 44. If your horses are kept on your property, how many acres do you own? I don't keep my horses on my property Less than 1 1 - 5 acres 6 - 10 acres 11 - 20 acres 21 - 50 acres 51 - 75 acres 76 - 100 acres 101 - 150 acres 151 - 200 acres More than 200 acres I don't own, I rent or lease 45. What best describes your current living situation? 46. Excluding saddles, how much have you spent on tack in the past year? 47. When selecting a tack shop, what is the most important thing to you? Selection of products Knowledge of the staff Location Price of prodcuts Quality of products Other 48. Have you ever shopped at Brighton Feed & Saddlery? Yes No 49. If not, why? I did not know about them I am not close to your location I think the prices are too high Prefer all-in-one stores, i.e. Bomgaars, Jax, Mercantile, Tractor Supply, Murdochs, etc. Other 50. If yes, how would you Rank Brighton Feed and Saddlery 1 being the lowest, 5 being the highest on the following? Customer Service 1 2 3 4 5 N/A Team members' knowledge1 2 3 4 5 N/A Product selection1 2 3 4 5 N/A Pricing1 2 3 4 5 N/A Clean and neat store1 2 3 4 5 N/A Clean and neat restrooms 1 2 3 4 5 N/A Easy parking 1 2 3 4 5 N/A Exterior signage 1 2 3 4 5 N/A 51. Which of the following mediums have you seen or heard Brighton Feed & Saddlery advertising? (select all that apply) Fencepost Magazine Brighton Buzz Post Cards Email Blasts Facebook Television Western Horseman RMQHA magazine Range Magazine Radio Carbon Valley Buzz Billboards Westernhorseman.com American Cowboy Wrangler Magazine Other