Brighton Feed & Saddlery
Horse Owners' Questionnaire

Brighton Feed and Saddlery strives daily in providing the best equine products available anywhere.  In order to ensure that our merchandising and communication strategies are efficient and effective, we are asking you to complete this brief questionnaire.  All responses are anonymous and questions are optional.  We do encourage complete honesty as this will provide us the necessary information to better service your needs.  In the event that you would like to enter our drawing, please include your contact information.  Once we have drawn the winner, all names will be removed prior to data compilation ensuring your answers cannot be associated to your name.  At Brighton Feed and Saddlery, confidentiality, anonymity and privacy are extremely important to us.

1. Last Name (Optional):

2. First Name (Optional):

3. Address (Optional):

4. City (Optional):

5. State:

6. Phone Number (Optional):

7. Email (Optional):

8. Gender:
Male
Female

9. Education:
High School
Some College
Associate's Degree
Bachelor's Degree
Master's Degree
Doctorate

10. How Many Horses Do You Own?
1
2 - 5
6 - 10
11 - 20
21 or more

11. How long have you owned horses?
Less than 1 year
1 - 5 years
6 - 10 years
11 - 15 years
16 - 20 years
21 - 25 years
26 - 30 years
More than 30 years

12. What acivities do you participate in with your horses? (Select all that apply)
Ranching
Trail/Pleasure
Reining
Roping
Barrel Racing
Jumping
Showing
Breeding
Racing
4-H
Other

13. What is your PRIMARY breed owned?
Mustang
Quarter Horse
Thoroughbred
Fox Trotter
Tennessee Walking Horse
Clydesdale
Arabian
Paso Fino
Belgian
Paint
Saddlebred
Appaloosa
Other

14. How would you best classify your employment?
Full Time
Part Time
Retired
Student
Other

15. Would you classify your employment to be in the horse industry? i.e. trainer, jockey, rancher, trailer sales/manufacturing, feed sales/manufacturing, etc.
Yes
No
Don't Know

16. If you answered no to number 14, how would you classify your position?
Administrative
Management
Manufacturing
Professional
Agriculture
Trade
Other

17. What best describes the industry in which you work?
Financial
Legal
Real Estate
Industrial
Education
Retail
Restaurant
Transportation
High Tech
Medical
Government
Agriculture
Construction
Other

18. What is your age?

19. What forages do you typically provide your horses? (Select all that apply)
Alfalfa
Grass Hay
Mixed Hay
Pasture Grass
Hay Cubes
Other

20. On average, how much do you spend a month on forage?

21. Do you regularly feed a grain/pelleted feed?
Yes
No

22. If you selected yes to number 20, what do you normally feed?
3-way grain
Safechoice
Omolene 100
Omolene 200
Omolene 300
Omolene 400
Omolene 500
Stock and Stable
Equine Senior
Other

23. On Average, how much do you spend per horse per month on grain/pelleted feed?

24. Do you provide any supplements for your horses on a regular basis, if so, what? (select all that apply)
Multi Vitamins
Psyllium
Joint Supplements
Digestive Supplements
Hoof Supplements
Pain Supplements
Electrolytes
Calming Agents
Weight Builders
Respiratory Supplements
Salt
Balanced Minerals
I don't feed any supplements
Other

25. On average, how much per horse per month do you spend on supplements?

26. What brand of supplements do you prefer? (select all that apply)
707 Products
Gateway Products
Farnam
Vita Flex
Lab Diets
Chem-phar
Horse Health
Uckele Health and Nutrition
Med-Vet
Vita Germ
Morton Salt
I don't feed any supplements
Other


27. Where do you get your information on supplements, what to feed, how much, etc? (select all that apply)
Veterinarian
Equine Nutritionist
Local Feed Store
Horse Trainer
Friends
Advertisments
Other

28. On average, how often do you ride your horses?


29. What is your biggest reason for purchasing feed at a specific retail location?
Quantity Available
Selection of products carried
Freshness of product
Price of product
Staff's knowlendge
Additional services offered, i.e. custom ordering, delivery, free loading, etc.
Other

30. On average, how much television do you watch per week?


31. What best describes your TV system?


32. What cable/satellite channels do you watch most frequently? (select all that apply)
AETV
History
CNN
Hallmark
RFD-TV
ESPN
HGTV
Discovery
DIY
OWN
Spike
CMT
GAC
MTV
Lifetime
Fox News
Animal Planet
NATGEO
TBS
WGN
TVG
HRTV
MSNBC
Other

33. What equine related publications do you read on a regular basis? (select all that apply)
Western Horseman
Horse and Rider
American Cowboy
Wrangler Magazine
The Fence Post
Shooting Horse Magazine
True West
Equus
Speed Horse
AQHA Journal
Trail Rider
Other

34. What is your average annual household income?


35. Which, if any, of the following associations are you a member of? (select all that apply)
AQHA
APHA
NCHA
NRHA
Other

36. When was the last time you purchased a new saddle?
Within the last 12 months
within the last 5 years
Within the last 10 years
Within the last 20 years
More than 20 years ago
Never

37. What brand of saddle did you last purchase?
Circle Y
Martin
Bob's Custom
McCall
Tucker
Colorado Saddlery
Powder River
Courts
Alamo Saddlery
Tex-Tan
Big Horn
Crates
High Horse
Custom
Other

38. What is the BIGGEST factor in deciding to make a saddle purchase for you?
Aesthetics
Comfort
Fit to the horse
Brand Name
Quality
Price
Other

39. When purchasing a saddle, whose input is MOST important?
Spouse
Trainer
Friend
Salesperson
Other

40. Would you consider purchasing a new saddle online?
Yes
no
I don't know

41. If no, why?
Want to see how the saddle feels
Want to see how the saddle fits
Want to see how the saddle looks
Afraid what I order is not what I get
Don't trust online purchases
Other

42. On average, how many horsemanship clinics, presentations do you attend per year?


43. What best describes your horses' stabling situation?
My horses are boarded at a commercial boarding facility
My horses are boarded at my trainer's location
My horses are kept on my property
My horses are kept on a friend or family members' property
Other

44. If your horses are kept on your property, how many acres do you own?
I don't keep my horses on my property
Less than 1
1 - 5 acres
6 - 10 acres
11 - 20 acres
21 - 50 acres
51 - 75 acres
76 - 100 acres
101 - 150 acres
151 - 200 acres
More than 200 acres
I don't own, I rent or lease

45. What best describes your current living situation?


46. Excluding saddles, how much have you spent on tack in the past year?


47. When selecting a tack shop, what is the most important thing to you?
Selection of products
Knowledge of the staff
Location
Price of prodcuts
Quality of products
Other

48. Have you ever shopped at Brighton Feed & Saddlery?
Yes
No

49. If not, why?
I did not know about them
I am not close to your location
I think the prices are too high
Prefer all-in-one stores, i.e. Bomgaars, Jax, Mercantile, Tractor Supply, Murdochs, etc.
Other

50. If yes, how would you Rank Brighton Feed and Saddlery 1 being the lowest, 5 being the highest on the following?
Customer Service 1 2 3 4 5 N/A
Team members' knowledge1 2 3 4 5 N/A
Product selection1 2 3 4 5 N/A
Pricing1 2 3 4 5 N/A
Clean and neat store1 2 3 4 5 N/A
Clean and neat restrooms 1 2 3 4 5 N/A
Easy parking 1 2 3 4 5 N/A
Exterior signage 1 2 3 4 5 N/A

51. Which of the following mediums have you seen or heard Brighton Feed & Saddlery advertising? (select all that apply)
Fencepost Magazine
Brighton Buzz
Post Cards
Email Blasts
Facebook
Television
Western Horseman
RMQHA magazine
Range Magazine
Radio
Carbon Valley Buzz
Billboards
Westernhorseman.com
American Cowboy
Wrangler Magazine
Other